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Cynthia Lawrence

President, Design Marketing & PerformanceLink Systems, Inc.

Cynthia Lawrence is the founder and President of two companies. PerformanceLink Systems, Inc. and its sister company, Design Marketing. She has been helping clients create and manage employee recognition programs and corporate branding campaigns since 1986. Ms. Lawrence is committed to the importance of education, having founded an organization of women business leaders in 1996, The Commonwealth Council, that is dedicated to raising scholarship funds for working women of need who wish to finish their undergraduate education and demonstrate leadership potential.

Ms. Lawrence is also dedicated to giving back to her community, currently serving as Vice President, Mill Mountain Theatre; Chair, Roanoke Regional Airport Commission; member of the Boards of Directors of Carilion Clinic Foundation; Foundation for Roanoke Valley; and the Virginia Lottery. She has previously served as President of the Boards of Directors for Virginia Museum of Transportation and Science Museum of Western Virginia; and as a Board member of Virginia Opera, Opera Roanoke and Virginia Western Community College Educational Foundation.