Andy Schaudt

Assistant Professor of Practice
2057 Pamplin
880 West Campus Drive
Blacksburg, VA 24061


  • M.B.A., Virginia Tech
  • M.S. Human Factors Psychology, University of Idaho
  • B.S. Psychology, University of Idaho


Andy Schaudt is an Adjunct Instructor in the Department of Management in the Pamplin College of Business, and the Project Director for the Center for Automated Vehicle Systems at the Virginia Tech Transportation Institute (VTTI). For Pamplin, Schaudt teaches coursework on Entrepreneurship, and for VTTI he plans, coordinates, and manages the projects, programs and marketing efforts for all automated vehicle initiatives. A devoted human experience enthusiast, he has spent his career learning about the intricacies of human behavior and how best to apply these findings to improve the design of products, services, and strategic business decisions. He focuses his efforts on the innovative design of products and services that are personalized to the end user. He has significant experience in human factors, usability, systems design, business strategy and marketing having managed contracts the past 16 years for both federal and private sector organizations across numerous industries, most notably transportation and medical.

Prior to his role at Virginia Tech, Mr. Schaudt was the President of the web presence marketing firm Post Launch in Las Vegas, NV, helping clients ranging from small businesses to large enterprises build their visibility online. Before that, Schaudt was the Director of Usability Services at the MedStar Institute for Innovation in Washington D.C.

Schaudt earned his M.B.A. from Virginia Tech and his M.S. in Human Factors Psychology from the University of Idaho. Schaudt has authored more than 55 scientific publications and technical reports, in addition to delivering numerous professional conference presentations and invited lectures. His work has been featured in TV and digital media outlets including Wired, Business Insider, USA Today, Washington Post, CNN, Modern Healthcare, and various others. In 2001, Schaudt received the Phil Mohan Award for Excellence in Academic Research at the University of Idaho. Schaudt also received the Society of Automotive Engineers (SAE) Presentation Excellence Award in November of 2006 and 2007, and in 2008 won the SAE Arch T. Colwell Merit Award.