Becky Freemal
EDUCATION
MBA, Virginia Tech
B.S. Communication, Ohio University
Harvard Business School Online, Purpose-Driven Sustainable Business Strategy Certificate
BIOGRAPHY
Becky Freemal is a marketing and growth strategist, fractional executive, author, award-winning storyteller and keynote speaker who focuses on building tight alignment between marketing and business strategies. While she has experience in a multitude of verticals, she spends most of her time in the tech and B2B SaaS space, helping teams in the cybersecurity, higher education and finance verticals reach their desired outcomes.
As a seasoned journalist-turned-fractional chief marketing officer, Becky brings a unique value to her clients with her ability to uncover their evidence-based brand voice and a clear path forward that drives growth and allows businesses and nonprofits to reach desired outcomes.
Business founders and organizations have solutions.
People search for those solutions.
Becky is passionate about making sure they find one another.
Her passion to positively impact the people around her and the global community, fuels her success to help organizations reach theirs. Becky shares a wide-reaching list of accomplishments with the multiple teams she has been honored to lead; building key relationships, driving millions of dollars in revenue and garnering donations for nonprofits, while receiving recognition through Emmy, Edward R. Murrow, Telly and Addy awards.
She holds an undergraduate degree in communication from Ohio University and an MBA from Virginia Tech. Becky book, Brand Voice: People + Data Drive Results, launched in the summer of 2024. Her book and speaking engagements are added avenues to expand Becky’s reach to help organizations uncover and energize their data-driven stories so they can reach the very people they are meant to impact.
A Cincinnati, Ohio native, Becky currently resides in Virginia with her husband and two sons. When not building marketing strategies, leading teams, or on stage, you will likely find Becky on any multitude of soccer fields cheering on her sons. (She would rather be playing, but two torn ACLs sidelined her to a support role.)
VOLUNTEER EXPERIENCE
- The Advancement Foundation - Board Chairwoman - January 2010 - present
- Coastal Connections, Inc - Board of Directors - February 2021 - present
- ValleyStar RISE Foundation - Board President and member - June 2020 - May 2023
- Hope Soccer Festival/Star City Soccer Foundation - Board Member - August 2017 - August 2020
- Kirk Family YMCA/Roanoke Valley - September 2016 - December 2017
- Roanoke Heart Ball Executive Leadership Team - February 2013 - February 2017
- Children’s Miracle Network, Heels for Healing Executive Leadership Team - October 2008 - April 2017
- YWCA Rising Star - 2006
- Big Brothers, Big Sisters mentor - 2000-2005
- Women’s Protective Shelter volunteer - 1999
OTHER PROFESSIONAL DEVELOPMENT - LICENSES AND CERTIFICATIONS
- CMOx - June 2023 to present
- Real Estate Salesperson License - Virginia Department of Professional and Occupational Regulation - January 2022
- Chief - Member June - 2022 - June 2023
- CUES - Certified Credit Union Manager - August 2021
- Leading a Winning Team - Cortex Leadership Consulting - January 2018
- Hubspot Inbound Marketing - January 2017
INDUSTRY AND CAREER EXPERIENCE AND PRACTICE
Entrepreneurship, Business Founder, Fractional Executive, Marketing, Communication and Growth Strategist, Broadcast Journalism, B2B SaaS, Edtech, Higher Education, Finance, Research Science, Construction, Real Estate